brandgbrand童裝品牌

A. 品牌設計對企業發展的重要性，您有過了解嗎

優秀的品牌設計既能傳達品牌理念、提升知名度與參與度，也能促進轉化率。你的品牌推出的設計內容，大體可以反映出你是誰、你代表什麼以及消費者為什麼要選擇你。但是盡管對品牌設計有著極大的期許，許多專業人士依然很困惑，並不能完全確定什麼樣的品牌設計是有效的、該使用什麼樣的工具以及怎樣的表達方式才能讓品牌設計的價值最大化。

無論是剛開始建立品牌，還是對現有的品牌進行升級，品牌設計都是必經之路，其目的都是將品牌可視化的展示給消費者。品牌設計就如同一座冰山，所看見的只是冰山一角，冰山90％都在水下，露出水面的只有10％，而露在水面的也是最美的一面。我們如何向客戶、向消費者展現這10%呢？首先得做好藏在水下的90％的工作。

品牌設計與其它行業區別還是挺大的，比如：電子、建築、紡織、交通、能源、農業等等行業，都制定有行業標准。而品牌設計是沒有具體標準的，因為每個人的生活背景、想法及審美都是不一樣，而且項目的情況也不一樣，所以很多時候設計師都會面臨眾口難調，不知所措的情況。所以摩燈認為品牌設計行業缺少一個標准去引領設計師作業、引導客戶，讓我們的創意更好的得到採納，並且執行。

美國心理學家亞伯拉罕·馬斯洛1943年在《人類激勵理論》論文中首次提出馬斯洛需求層次理論。書中將人類需求像階梯一樣從低到高按層次分為五種，分別是：生理需求、安全需求、社交需求、尊重需求和自我實現需求。

本書對我的影響很大，深深受到了啟發，品牌設計不是也如此嗎？就如同一個人一樣，從低到高不斷的滿足不同層次的需求。經過多年從業經驗和對品牌形象設計的理解，我根據馬斯洛需求層次理論歸納總結了一套品牌設計需求層次理論。第一層次：識別需求，第二層次：美感需求，第三層次：應用需求，第四層次：版權需求，第五層次：創意需求。形成品牌設計金字塔的結構。通過這五層次需求來指引品牌設計方向，幫助品牌快速創建優秀的形象，帶來商業價值。

第一層次：識別需求

識別，是品牌設計的目的。識別需求是第一層次需求，是基石，萬丈高樓才能平地起。只有首先滿足識別需求，其它需求才能顯示出其價值。

美國市場營銷協會（AMA）對品牌(Brand)的定義是：品牌是一種名稱、術語、標記、符號或設計，或是他們的組合運用，其目的是藉以辯認某個銷售者或某群銷售者的產品或服務，並使之同競爭對手的產品或服務區分開來。

品牌設計的本意是便於消費者的識別，無論是從品牌的淵源出發，還是從品牌的定義著手，都能很明確地感受到品牌的根本目標在於區分生產者，也就是便於消費者的識別。識別是什麼呢？就是不需要任何解釋一看到就產生聯想，能給消費者帶來一個連續的品牌印象。比如我們看到五星紅旗就知道是中國國旗，看閱兵式的時候，看見穿白色軍裝就知道是海軍，綠色軍裝的就知道是陸軍，藍色軍裝的就知道是空軍，看見十字元號就想到了醫院等等。

消費者在選擇品牌時，首先能和消費者直接產生聯系的並不是產品本身，而是通過有效的形象識別到該品牌，讓用戶在享受各種服務與體驗時，感知品牌的價值。現在的廣告可以說是無孔不入，從早到晚可以看到無數的廣告，在一個魚龍混雜的市場裡面，如何才能讓自己的品牌形象脫穎而出呢？主要是通過品牌設計的外觀、顏色、理念的綜合體現，也可以簡單理解為形、色、意三點來進行有效識別。形：蘋果公司的標志就是通過簡約而有特點的外型，讓人記憶猶新，可以說是風靡全球，甚至被很多人稱為這是時尚的象徵。

喬布斯曾經說過「被咬掉一口的設計，只是為了讓它看起來不像櫻桃」。我們從這句話不難看出一切都是為了區隔，區隔的目的就是為了提高強有力的識別性。當然蘋果也不是一開始就這樣的，也是通過多次升級調整。

色：IBM公司從1888年到1972年至今一共更換了7代標識，但是從最初到最終的版本我們可以看出一個現象，就是IBM一直沒有找到屬於自己的視覺創意，所以需要不斷的探索，尤其是最後2代標識的區別是特別大的。1956年的標識從字形比例上都非常的完美了，但是缺乏的是一個好的顏色。

1972年由Paul Rand設計的IBM公司的標識，創意是結合美國國旗的條紋因素，不但在形上做了很大創意，而且還明確了IBM的品牌色。被稱為「藍色巨人」IBM的標識設計刺激了1950年代設計力量的覺醒，同時一個公司的標識代表了美國精神，這說明一個品牌的顏色也是一種識別。

B. gb top brand是什麼牌

top brand 頂級品牌；名牌 的意思，GB沒聽過

C. 跪求翻譯……請幫忙翻譯一下！

As a fruit that soon opened, we by "the trademark you want to..." to "a trademark for unity fresh health" for value orientation in Shanghai, as our development, tap into fruit market ~

An A.B rand

We will choose to join the brand, the diversified more brand pattern, "everyday fresh, health every day" as our core brand value, put "health is life" brand concept, to shape the "city in the orchard city people to make every day can eat fresh fruit health brand image of" ~

B.B rand owner

1, build brand awareness

We will through the TV, Internet, newspapers, leaflets and other methods, improve our brand name recognition.

2, maintaining brand loyalty

We will absorb all over China famous brand to join us, and fruit to increase our species, attract more fruit to maintain the customer, and regularly to consumer survey analysis. Establish affiliate, increased consumer transfer cost.

3, establish quality awareness

We will ensure that the fruit of all sold out, make sure it quality fresh, healthy, we will mobilize all employees to proct inspection, check out the early not fresh procts.

Mount rand positioning

We by "fresh healthy" as our brand positioning, our flagship store is located in hospital and residential areas, and near will determine patients in hospitals, visit the sick, and the neighborhood residents will be our biggest customer, and fresh health is patient and ordinary people need, this will be very good to consolidate in the consumers' mind image.

D. brand projection 是什麼意思

brand 品牌商標的意思
projection和上面的詞聯系是估計的意思
那麼 brand projection 是無形資產里的商標價格評估吧
您看呢？

E. 求高手幫我翻譯下這篇英文文獻！

品牌形象是一種放大的意義' aura ' 1 . 引進現代社會是所謂的時代氣息,是失蹤. 生長繁殖的技術成果下降的氣息. 復制技術是一個不可避免的現象(本傑明, 1934年) . 廣告溝通是通過復制,而從這個角度來看,這是不理性的談論的光環, 其中本雅明倡導的,在訴訟業務. 不過,也有情調,自身再生產的年齡,因為光環是什麼人嗷嗷待哺. 品牌是一個多元化auras復制時代. 據斯蒂芬國王從倫敦為本wpp集團,產品的生產廠家,但消費者在購買品牌 產品可以復制的對手公司,但品牌是唯一的,不能復制( randazzo , 1995 ) . 這說明了品牌. 屬性的品牌形象與氣質,它的成敗對品牌依賴的品牌形象. 廣告被看作是最好的方法來建立品牌形象(功, 1991年; kirmani & zeithaml , 1993年; krishnan & chakravarti , 1993年) . 這象徵著一致的看法和目標,最直接的反應( kim , 1999 ) 與品牌形象出現在形式的神話. 因此,廣告可稱為正在創造一個神話( rancazzo , 1995年) . 神話需要色彩. 本研究的目的是要探究aura主張班傑明作為一種手段來創造品牌形象 並討論品牌形象作為一種擴展意義的光環,進行個案研究. 2 . 品牌形象品牌形象可定義為消費者的認知特定品牌,通過協會. 有利和自創品牌協會,它的強度是重要的因素,為了激發消費者的不同反應 其中包括品牌資產(凱勒, 1993 ) . 據古( 1989年)的品牌資產,利用有利的消費者態度可能產生一致的品牌形象. kirmani和zeithaml ( 1993 )定義的品牌形象作為消費者認知的概念,品牌 和Krishnan和克拉瓦提( 1993 )認為,廣告可以作為消費者都知道廣告品牌,使之更為 可能會審議通過, 而他們自覺或不自覺地記憶所造成的廣告有助於提高自身的品牌形象.

F. 小縣城裡賣什麼牌子的童裝好

紅黃藍
(中國名牌,十大童裝品牌,知名童裝品牌)
巴拉巴拉
(中國名牌,十大童裝品牌,森馬集團旗下品牌)
嗒嘀嗒
(中國名牌,十大童裝品牌,知名童裝品牌)
瑪米瑪卡Momoco
(中國名牌,十大童裝品牌,福建寶德服飾)
叮當貓
(十大童裝品牌,汕頭市米凱奧服飾)
這些都是中國知名的童裝品牌,最好上
www.brand-10.cn
查查市面上還有哪些童裝,童鞋品牌比較，然後再決定~

G. 我需要法國品牌Lollipop的詳細資料

Lollipops Universe

In ten years and with its collections of bags, leather procts, jewelery and shoes, the sparkling Lollipops brand knew how to impose its coloured, feminine vision and Glamour de l'Accessoires de Mode. A small wind of madness, a desire to touch most people, far away from elitisme and close to the expectations of young women.

The procts are renewed incessantly with the four collections per year that are created according to the tendencies of ready- to- wear collections.

The creator of the brand,Marjorie Mathieu , invites women to play with l'Accessoire : the woman child ring the day and the woman séctrice ring the night…all is allowed!

The fantasy reference

The fashion conscious make no mistake about it: in the world of accessories, the fantasy focus is, obviously, LOLLIPOPS! Bags, small leather items, shoes, belts, hats, jewellery, key-rings, I-pod covers, traveller bags... with 4 collections per year, and more than 800 unique designs, the brand suggests a perfect girlie range, created by the designer Marjorie Mathieu. The young, urban trendy women can also complete their collection with very feminine accessories for their mobile phones – a result of the LOLLIPOPS/AVENIR TELECOM partnership... The young students rave about the collection of shoes, ball-point pens, school bags. For the globe-trotters we created a line of unisex luggage, very versatile and functional!

100 shops under our brand

The Lollipops brand is recognised in France and throughout the world. Paris, London, Barcelona, Geneva, Milan, Athens, Moscow... the effervescent brand is spread through the 100 shops operating under our Lollipops label, and up to 1,200 retailers. The LOLLIPOPS range is showcased in glamorous soft baby pink displays . These boutiques can be found in the large department stores, in concession stores / multibrand shops, online e-commerce (www.lollipops.fr/eshop), in catalogues and mail order , and under licence (telephony, stationary, infants' shoes, household linen).

100 % addicted, all or nothing!

In 10 years, LOLLIPOPS has established itself as the must have fashion accessory. « The basic idea was to create a brand of accessories for the public, that is trendy and accessible. Soon, our quirky and indivial creations found a keen following. Besides the leather items, the LOLLIPOPS collection is made up of a group of accessories. Its applied it's style on shoes, belts, hats, fancy jewellery... creating a fun glamourous colourful world » With its boutique concept, extravagant collections, a mix and match of , otherwise unusual, fabrics, no one can ignore LOLLIPOPS.

History of Lollipops

At the beginning are two students at EDHEC Business School: Yann Ducarouge (responsible of sales big accounts at Henkel) and Marjorie Mathieu (3 cycle at the Fashion Institute New-York, head of the licenses department of designer Daniel Hechter in Paris).

1994 : with barley 11.000 in their pockets, these « young, dynamic executives » decided to invest in a niche: fashionable accessories. They gave up their regular wages, jobs, cars, fringe benefits, vacations, and the comfortable Parisian apartments for a « chance at fortune » and a fierce work ethic.

In a first phase, they manufactured for others. If the big brands already accessorized the luxury, the textile companies came to them. Therefore our two adventurers relied on the existent distribution networks to show their style.

Marjorie designed the collections and worked on the books.

Yann negotiated with the manufacturers and dealt with the centers of distribution.

1998 : the brand Lollipops makes its appearance at the Prêt-à-Porter salon in Paris.

Full of fantasy and spontanaity, the entire styleof Lollipops is infused by Marjorie's tireless imagination.

Yann handles the « commercial », « proction » and « logistics » aspects.

Determined to expand the visibility of the brand, its creators organized the progressive expansion of a commercial network under their name.

2005 : The net income of the French network reaches 4 Million. The Lollipops collections are distributed through almost 400 retailers. Thirty shops operating under the name of Lollipops have been already opened all over the world.

2007 : In order to achieve growth (development of an integrated network, setting up a line of jewelry, expanding the shoes collections) Rand Group becomes a major shareholder of Lollipops.

Marjorie Mathieu and Yann Ducarouge are still shareholders and lead the company. Lollipops now has 100 shops under this brand all over the world and is distributed through 1,200 department stores.

The Artist Behind the Brand

Marjorie Mathieu

«I am the sign of Virgo: the crazy girl, the wise woman…»

Lollipops, the innovative brand in fashion accessories

The first brand in accessories for the great public:

« Before Lollipops was created, there was only Monoprix that had a line of accessories. » (Marjorie Mathieu)

« Among the luxury brands and the designers' brands, there was no cheaper fashionable accessories.» (Marjorie Mathieu)

« Our creations had a lot of textile, to complement the prêt-à-porter lines.» (Marjorie Mathieu)

« I worked in Daniel Hechter's fashion office.» (Marjorie Mathieu)

A democratic vision of the fashion

An assumed mission of the brand:

« Please all, while not ruining too much.» (Marjorie Mathieu)

An artisan culture or each proct has an allure of uniqueness

A studio for inspired and spontaneous creation:

«For a better classification, it would be necessary all to reconsider. Marjorie works intuitively. » (Françoise)

« I don't want a very rational brand.. » (Marjorie Mathieu)

« My inspiration changes all the time » (Marjorie Mathieu)

A brand arts & craft or everyone can customize their own style:

« The materials are changed all the time. » (Marjorie Mathieu)

That tries to exceed the expectations of its clients:

« Places inspire me a lot, that's why I am often outside. » (Marjorie Mathieu)

A line of daring creation that favours self-derision and irony

• … Which states loudly and powerfully its personality:

« The non-conformist spirit of its designer» (presentation file)

« I was a bit eccentric and I didn't find what I was looking for. » (Marjorie Mathieu)

• …Which refuses the mute consensus:

« Love it or hate it, I don't want people to be indifferent to it! » (Marjorie Mathieu)

An evasive brand that favours paradox…

A al brand, between reason and emotions…

« At Daniel Hechter, I was the only one among designers that had graated from economics school. » (Marjorie Mathieu)

H. brand羊絨衫 價格GB18401一2010B類

您好，GB 18401-2010 是國家標准：國家紡織產品基本安全技術規范。

本標准規定了紡織產品的基本安全技術要求、試驗方法、檢驗規則及實施與監督。紡織產品的其他要求按有關的標准執行。
本標准適用於在我國境內生產、銷售的服用、裝飾用和家用紡織產品。出口產品可依據合同的約定執行。

B類，是指符合該標准中的B類要求。具體要求如下：

所以無法確定您咨詢的是哪款產品。

I. VS2005逗號附近有錯誤，SQL語句在資料庫中正確運行！

我的建議是，如果你實在是不知道怎麼回事，事實上也許根本你就沒錯，你可以用它裡面的控制項的配置數據源把你完成你的操作，然後查看它的代碼怎麼寫的，拷貝，然後適當修改，這樣就可以保證可以不出錯了，我用access時候老師說我sql語句出錯，我就是這樣乾的，不過用sqlsever還沒出過錯；加油，百思不得其解，之後的豁然開朗，真是很不錯的感覺；come on！