brandgbrand童装品牌

A. 品牌设计对企业发展的重要性，您有过了解吗

优秀的品牌设计既能传达品牌理念、提升知名度与参与度，也能促进转化率。你的品牌推出的设计内容，大体可以反映出你是谁、你代表什么以及消费者为什么要选择你。但是尽管对品牌设计有着极大的期许，许多专业人士依然很困惑，并不能完全确定什么样的品牌设计是有效的、该使用什么样的工具以及怎样的表达方式才能让品牌设计的价值最大化。

无论是刚开始建立品牌，还是对现有的品牌进行升级，品牌设计都是必经之路，其目的都是将品牌可视化的展示给消费者。品牌设计就如同一座冰山，所看见的只是冰山一角，冰山90％都在水下，露出水面的只有10％，而露在水面的也是最美的一面。我们如何向客户、向消费者展现这10%呢？首先得做好藏在水下的90％的工作。

品牌设计与其它行业区别还是挺大的，比如：电子、建筑、纺织、交通、能源、农业等等行业，都制定有行业标准。而品牌设计是没有具体标准的，因为每个人的生活背景、想法及审美都是不一样，而且项目的情况也不一样，所以很多时候设计师都会面临众口难调，不知所措的情况。所以摩灯认为品牌设计行业缺少一个标准去引领设计师作业、引导客户，让我们的创意更好的得到采纳，并且执行。

美国心理学家亚伯拉罕·马斯洛1943年在《人类激励理论》论文中首次提出马斯洛需求层次理论。书中将人类需求像阶梯一样从低到高按层次分为五种，分别是：生理需求、安全需求、社交需求、尊重需求和自我实现需求。

本书对我的影响很大，深深受到了启发，品牌设计不是也如此吗？就如同一个人一样，从低到高不断的满足不同层次的需求。经过多年从业经验和对品牌形象设计的理解，我根据马斯洛需求层次理论归纳总结了一套品牌设计需求层次理论。第一层次：识别需求，第二层次：美感需求，第三层次：应用需求，第四层次：版权需求，第五层次：创意需求。形成品牌设计金字塔的结构。通过这五层次需求来指引品牌设计方向，帮助品牌快速创建优秀的形象，带来商业价值。

第一层次：识别需求

识别，是品牌设计的目的。识别需求是第一层次需求，是基石，万丈高楼才能平地起。只有首先满足识别需求，其它需求才能显示出其价值。

美国市场营销协会（AMA）对品牌(Brand)的定义是：品牌是一种名称、术语、标记、符号或设计，或是他们的组合运用，其目的是借以辩认某个销售者或某群销售者的产品或服务，并使之同竞争对手的产品或服务区分开来。

品牌设计的本意是便于消费者的识别，无论是从品牌的渊源出发，还是从品牌的定义着手，都能很明确地感受到品牌的根本目标在于区分生产者，也就是便于消费者的识别。识别是什么呢？就是不需要任何解释一看到就产生联想，能给消费者带来一个连续的品牌印象。比如我们看到五星红旗就知道是中国国旗，看阅兵式的时候，看见穿白色军装就知道是海军，绿色军装的就知道是陆军，蓝色军装的就知道是空军，看见十字符号就想到了医院等等。

消费者在选择品牌时，首先能和消费者直接产生联系的并不是产品本身，而是通过有效的形象识别到该品牌，让用户在享受各种服务与体验时，感知品牌的价值。现在的广告可以说是无孔不入，从早到晚可以看到无数的广告，在一个鱼龙混杂的市场里面，如何才能让自己的品牌形象脱颖而出呢？主要是通过品牌设计的外观、颜色、理念的综合体现，也可以简单理解为形、色、意三点来进行有效识别。形：苹果公司的标志就是通过简约而有特点的外型，让人记忆犹新，可以说是风靡全球，甚至被很多人称为这是时尚的象征。

乔布斯曾经说过“被咬掉一口的设计，只是为了让它看起来不像樱桃”。我们从这句话不难看出一切都是为了区隔，区隔的目的就是为了提高强有力的识别性。当然苹果也不是一开始就这样的，也是通过多次升级调整。

色：IBM公司从1888年到1972年至今一共更换了7代标识，但是从最初到最终的版本我们可以看出一个现象，就是IBM一直没有找到属于自己的视觉创意，所以需要不断的探索，尤其是最后2代标识的区别是特别大的。1956年的标识从字形比例上都非常的完美了，但是缺乏的是一个好的颜色。

1972年由Paul Rand设计的IBM公司的标识，创意是结合美国国旗的条纹因素，不但在形上做了很大创意，而且还明确了IBM的品牌色。被称为“蓝色巨人”IBM的标识设计刺激了1950年代设计力量的觉醒，同时一个公司的标识代表了美国精神，这说明一个品牌的颜色也是一种识别。

B. gb top brand是什么牌

top brand 顶级品牌；名牌 的意思，GB没听过

C. 跪求翻译……请帮忙翻译一下！

As a fruit that soon opened, we by "the trademark you want to..." to "a trademark for unity fresh health" for value orientation in Shanghai, as our development, tap into fruit market ~

An A.B rand

We will choose to join the brand, the diversified more brand pattern, "everyday fresh, health every day" as our core brand value, put "health is life" brand concept, to shape the "city in the orchard city people to make every day can eat fresh fruit health brand image of" ~

B.B rand owner

1, build brand awareness

We will through the TV, Internet, newspapers, leaflets and other methods, improve our brand name recognition.

2, maintaining brand loyalty

We will absorb all over China famous brand to join us, and fruit to increase our species, attract more fruit to maintain the customer, and regularly to consumer survey analysis. Establish affiliate, increased consumer transfer cost.

3, establish quality awareness

We will ensure that the fruit of all sold out, make sure it quality fresh, healthy, we will mobilize all employees to proct inspection, check out the early not fresh procts.

Mount rand positioning

We by "fresh healthy" as our brand positioning, our flagship store is located in hospital and residential areas, and near will determine patients in hospitals, visit the sick, and the neighborhood residents will be our biggest customer, and fresh health is patient and ordinary people need, this will be very good to consolidate in the consumers' mind image.

D. brand projection 是什么意思

brand 品牌商标的意思
projection和上面的词联系是估计的意思
那么 brand projection 是无形资产里的商标价格评估吧
您看呢？

E. 求高手帮我翻译下这篇英文文献！

品牌形象是一种放大的意义' aura ' 1 . 引进现代社会是所谓的时代气息,是失踪. 生长繁殖的技术成果下降的气息. 复制技术是一个不可避免的现象(本杰明, 1934年) . 广告沟通是通过复制,而从这个角度来看,这是不理性的谈论的光环, 其中本雅明倡导的,在诉讼业务. 不过,也有情调,自身再生产的年龄,因为光环是什么人嗷嗷待哺. 品牌是一个多元化auras复制时代. 据斯蒂芬国王从伦敦为本wpp集团,产品的生产厂家,但消费者在购买品牌 产品可以复制的对手公司,但品牌是唯一的,不能复制( randazzo , 1995 ) . 这说明了品牌. 属性的品牌形象与气质,它的成败对品牌依赖的品牌形象. 广告被看作是最好的方法来建立品牌形象(功, 1991年; kirmani & zeithaml , 1993年; krishnan & chakravarti , 1993年) . 这象征着一致的看法和目标,最直接的反应( kim , 1999 ) 与品牌形象出现在形式的神话. 因此,广告可称为正在创造一个神话( rancazzo , 1995年) . 神话需要色彩. 本研究的目的是要探究aura主张班杰明作为一种手段来创造品牌形象 并讨论品牌形象作为一种扩展意义的光环,进行个案研究. 2 . 品牌形象品牌形象可定义为消费者的认知特定品牌,通过协会. 有利和自创品牌协会,它的强度是重要的因素,为了激发消费者的不同反应 其中包括品牌资产(凯勒, 1993 ) . 据古( 1989年)的品牌资产,利用有利的消费者态度可能产生一致的品牌形象. kirmani和zeithaml ( 1993 )定义的品牌形象作为消费者认知的概念,品牌 和Krishnan和克拉瓦提( 1993 )认为,广告可以作为消费者都知道广告品牌,使之更为 可能会审议通过, 而他们自觉或不自觉地记忆所造成的广告有助于提高自身的品牌形象.

F. 小县城里卖什么牌子的童装好

红黄蓝
(中国名牌,十大童装品牌,知名童装品牌)
巴拉巴拉
(中国名牌,十大童装品牌,森马集团旗下品牌)
嗒嘀嗒
(中国名牌,十大童装品牌,知名童装品牌)
玛米玛卡Momoco
(中国名牌,十大童装品牌,福建宝德服饰)
叮当猫
(十大童装品牌,汕头市米凯奥服饰)
这些都是中国知名的童装品牌,最好上
www.brand-10.cn
查查市面上还有哪些童装,童鞋品牌比较，然后再决定~

G. 我需要法国品牌Lollipop的详细资料

Lollipops Universe

In ten years and with its collections of bags, leather procts, jewelery and shoes, the sparkling Lollipops brand knew how to impose its coloured, feminine vision and Glamour de l'Accessoires de Mode. A small wind of madness, a desire to touch most people, far away from elitisme and close to the expectations of young women.

The procts are renewed incessantly with the four collections per year that are created according to the tendencies of ready- to- wear collections.

The creator of the brand,Marjorie Mathieu , invites women to play with l'Accessoire : the woman child ring the day and the woman séctrice ring the night…all is allowed!

The fantasy reference

The fashion conscious make no mistake about it: in the world of accessories, the fantasy focus is, obviously, LOLLIPOPS! Bags, small leather items, shoes, belts, hats, jewellery, key-rings, I-pod covers, traveller bags... with 4 collections per year, and more than 800 unique designs, the brand suggests a perfect girlie range, created by the designer Marjorie Mathieu. The young, urban trendy women can also complete their collection with very feminine accessories for their mobile phones – a result of the LOLLIPOPS/AVENIR TELECOM partnership... The young students rave about the collection of shoes, ball-point pens, school bags. For the globe-trotters we created a line of unisex luggage, very versatile and functional!

100 shops under our brand

The Lollipops brand is recognised in France and throughout the world. Paris, London, Barcelona, Geneva, Milan, Athens, Moscow... the effervescent brand is spread through the 100 shops operating under our Lollipops label, and up to 1,200 retailers. The LOLLIPOPS range is showcased in glamorous soft baby pink displays . These boutiques can be found in the large department stores, in concession stores / multibrand shops, online e-commerce (www.lollipops.fr/eshop), in catalogues and mail order , and under licence (telephony, stationary, infants' shoes, household linen).

100 % addicted, all or nothing!

In 10 years, LOLLIPOPS has established itself as the must have fashion accessory. « The basic idea was to create a brand of accessories for the public, that is trendy and accessible. Soon, our quirky and indivial creations found a keen following. Besides the leather items, the LOLLIPOPS collection is made up of a group of accessories. Its applied it's style on shoes, belts, hats, fancy jewellery... creating a fun glamourous colourful world » With its boutique concept, extravagant collections, a mix and match of , otherwise unusual, fabrics, no one can ignore LOLLIPOPS.

History of Lollipops

At the beginning are two students at EDHEC Business School: Yann Ducarouge (responsible of sales big accounts at Henkel) and Marjorie Mathieu (3 cycle at the Fashion Institute New-York, head of the licenses department of designer Daniel Hechter in Paris).

1994 : with barley 11.000 in their pockets, these « young, dynamic executives » decided to invest in a niche: fashionable accessories. They gave up their regular wages, jobs, cars, fringe benefits, vacations, and the comfortable Parisian apartments for a « chance at fortune » and a fierce work ethic.

In a first phase, they manufactured for others. If the big brands already accessorized the luxury, the textile companies came to them. Therefore our two adventurers relied on the existent distribution networks to show their style.

Marjorie designed the collections and worked on the books.

Yann negotiated with the manufacturers and dealt with the centers of distribution.

1998 : the brand Lollipops makes its appearance at the Prêt-à-Porter salon in Paris.

Full of fantasy and spontanaity, the entire styleof Lollipops is infused by Marjorie's tireless imagination.

Yann handles the « commercial », « proction » and « logistics » aspects.

Determined to expand the visibility of the brand, its creators organized the progressive expansion of a commercial network under their name.

2005 : The net income of the French network reaches 4 Million. The Lollipops collections are distributed through almost 400 retailers. Thirty shops operating under the name of Lollipops have been already opened all over the world.

2007 : In order to achieve growth (development of an integrated network, setting up a line of jewelry, expanding the shoes collections) Rand Group becomes a major shareholder of Lollipops.

Marjorie Mathieu and Yann Ducarouge are still shareholders and lead the company. Lollipops now has 100 shops under this brand all over the world and is distributed through 1,200 department stores.

The Artist Behind the Brand

Marjorie Mathieu

«I am the sign of Virgo: the crazy girl, the wise woman…»

Lollipops, the innovative brand in fashion accessories

The first brand in accessories for the great public:

« Before Lollipops was created, there was only Monoprix that had a line of accessories. » (Marjorie Mathieu)

« Among the luxury brands and the designers' brands, there was no cheaper fashionable accessories.» (Marjorie Mathieu)

« Our creations had a lot of textile, to complement the prêt-à-porter lines.» (Marjorie Mathieu)

« I worked in Daniel Hechter's fashion office.» (Marjorie Mathieu)

A democratic vision of the fashion

An assumed mission of the brand:

« Please all, while not ruining too much.» (Marjorie Mathieu)

An artisan culture or each proct has an allure of uniqueness

A studio for inspired and spontaneous creation:

«For a better classification, it would be necessary all to reconsider. Marjorie works intuitively. » (Françoise)

« I don't want a very rational brand.. » (Marjorie Mathieu)

« My inspiration changes all the time » (Marjorie Mathieu)

A brand arts & craft or everyone can customize their own style:

« The materials are changed all the time. » (Marjorie Mathieu)

That tries to exceed the expectations of its clients:

« Places inspire me a lot, that's why I am often outside. » (Marjorie Mathieu)

A line of daring creation that favours self-derision and irony

• … Which states loudly and powerfully its personality:

« The non-conformist spirit of its designer» (presentation file)

« I was a bit eccentric and I didn't find what I was looking for. » (Marjorie Mathieu)

• …Which refuses the mute consensus:

« Love it or hate it, I don't want people to be indifferent to it! » (Marjorie Mathieu)

An evasive brand that favours paradox…

A al brand, between reason and emotions…

« At Daniel Hechter, I was the only one among designers that had graated from economics school. » (Marjorie Mathieu)

H. brand羊绒衫 价格GB18401一2010B类

您好，GB 18401-2010 是国家标准：国家纺织产品基本安全技术规范。

本标准规定了纺织产品的基本安全技术要求、试验方法、检验规则及实施与监督。纺织产品的其他要求按有关的标准执行。
本标准适用于在我国境内生产、销售的服用、装饰用和家用纺织产品。出口产品可依据合同的约定执行。

B类，是指符合该标准中的B类要求。具体要求如下：

所以无法确定您咨询的是哪款产品。

I. VS2005逗号附近有错误，SQL语句在数据库中正确运行！

我的建议是，如果你实在是不知道怎么回事，事实上也许根本你就没错，你可以用它里面的控件的配置数据源把你完成你的操作，然后查看它的代码怎么写的，拷贝，然后适当修改，这样就可以保证可以不出错了，我用access时候老师说我sql语句出错，我就是这样干的，不过用sqlsever还没出过错；加油，百思不得其解，之后的豁然开朗，真是很不错的感觉；come on！